Best New York Times Ad EVER

Humane Watch ran this ad in the New York Times, illustrating where the HSUS really spends their money

Thanks to the group Humane Watch, readers of the New York Times will get a graphic look at where the money they donate to the Humane Society of the United States really goes.

From their press release –

CONSUMER GROUP TO NEW YORK TIMES READERS: “SHOULDN’T THE ‘HUMANE SOCIETY’ DO BETTER?”

Only One out of Every 200 Dollars Donated to the Humane Society of the United States Goes to a Pet Shelter

Washington – A full-page ad from the nonprofit Center for Consumer Freedom (CCF) appears in today’s New York Times, highlighting the failure of the Humane Society of the United States (HSUS) to devote a significant amount of money to supporting America’s underfunded pet shelters. The ad explains that HSUS shares only 1 dollar out of every 200 dollars it collects with local, hands-on pet shelters. The ad encourages readers to find out more by visiting HumaneWatch.org, CCF’snew watchdog website.

Americans have become familiar with HSUS fundraising ads asking for a $19-per-month commitment that amounts to an annual donation of more than $200. But according to HSUS’s own tax records, donors making that pledge are sending barely $1 to an organization that shelters unwanted pets—the work most Americans think of when they hear the words “Humane Society.”

“HSUS’s cable TV fundraising ads are full of images of dogs and cats in dire need of help,” said CCF Director of Research David Martosko. “HSUS donors should hold the organization to a much higher standard. Instead of spending millions on executive pensions, a bloated legal staff, and PETA-style propaganda campaigns, HSUS’s leaders should put their money where their mouth is.”